A quick start guide to mobile marketing: how to create a dynamic campaign and improve your competitive advantage
(Book)

Book Cover
Published:
London ; Philadelphia : Kogan Page, 2010.
Format:
Book
Physical Desc:
xi, 170 pages : illustrations ; 20 cm.
Status:
ASU Main (3rd floor)
HF5415. 1265 .R53 2010
Copies
Location
Call Number
Status
ASU Main (3rd floor)
HF5415. 1265 .R53 2010
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Citations
APA Citation (style guide)

Richardson, N. (2010). A quick start guide to mobile marketing: how to create a dynamic campaign and improve your competitive advantage. London ; Philadelphia: Kogan Page.

Chicago / Turabian - Author Date Citation (style guide)

Richardson, Neil, 1963 January 25-. 2010. A Quick Start Guide to Mobile Marketing: How to Create a Dynamic Campaign and Improve Your Competitive Advantage. London ; Philadelphia: Kogan Page.

Chicago / Turabian - Humanities Citation (style guide)

Richardson, Neil, 1963 January 25-, A Quick Start Guide to Mobile Marketing: How to Create a Dynamic Campaign and Improve Your Competitive Advantage. London ; Philadelphia: Kogan Page, 2010.

MLA Citation (style guide)

Richardson, Neil. A Quick Start Guide to Mobile Marketing: How to Create a Dynamic Campaign and Improve Your Competitive Advantage. London ; Philadelphia: Kogan Page, 2010. Print.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Description

New technologies such as the internet and mobile communications are changing the face of business communications. With over 2 million enterprises in the UK, incorporating these new approaches has become crucial to avoiding business failure and driving growth.

A Quick Start Guide to Mobile Marketing is specifically written for people who wish to improve how their customers perceive them by tapping into the benefits of m-marketing and its links with other forms of digital marketing. It provides a quick and easy understanding of the key concepts and principles applied to social networking, such as the benefits of mobile marketing; the increasing use of mobile technology within social network sites; marketing communications as a research tool; how m-commerce can add value for customers and other micro-environmental stake holders and crucially, the future of digital marketing tools

This 'how to' guide, containing real life examples of good contemporary practice, explains how the theories and tools described work in actual business scenarios to improve customer satisfaction, form better professional relationships and increase marketing effectiveness.

Also in This Series
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Language:
English
ISBN:
9780749460983, 0749460989, 9780749460990, 0749460997

Notes

Bibliography
Includes bibliographical references.
Other Editions and Formats
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Grouped Work ID:
efc06c36-3603-46c8-a6c8-732876215c40
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Record Information

Last File Modification TimeOct 10, 2018 04:39:34 AM
Last Grouped Work Modification TimeNov 02, 2019 01:49:40 AM

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