Dogfight : how Apple and Google went to war and started a revolution
(Book)

Book Cover
Published:
New York : Sarah Crichton Books/Farrar, Straus And Giroux, 2013.
Format:
Book
Edition:
First edition.
Physical Desc:
260 pages ; 24 cm.
Status:
ASU Main (3rd floor)
HD9696.2.A2 V64 2013
Copies
Location
Call Number
Status
ASU Main (3rd floor)
HD9696.2.A2 V64 2013
On Shelf
Citations
APA Citation (style guide)

Vogelstein, F. (2013). Dogfight: how Apple and Google went to war and started a revolution. First edition. New York: Sarah Crichton Books/Farrar, Straus And Giroux.

Chicago / Turabian - Author Date Citation (style guide)

Vogelstein, Fred. 2013. Dogfight: How Apple and Google Went to War and Started a Revolution. New York: Sarah Crichton Books/Farrar, Straus And Giroux.

Chicago / Turabian - Humanities Citation (style guide)

Vogelstein, Fred, Dogfight: How Apple and Google Went to War and Started a Revolution. New York: Sarah Crichton Books/Farrar, Straus And Giroux, 2013.

MLA Citation (style guide)

Vogelstein, Fred. Dogfight: How Apple and Google Went to War and Started a Revolution. First edition. New York: Sarah Crichton Books/Farrar, Straus And Giroux, 2013. Print.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Description

"Behind the bitter rivalry between Apple and Google--and how it's reshaping the way we think about technology The rise of smartphones and tablets has altered the business of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of the Android and the iPad, these corporations are locked in a feud that will play out not just in the marketplace but in the courts and on screens around the world. Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In Dogfight, he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple's now-lionized CEO, and Eric Schmidt, Google's executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate. Apple and Google are poaching each other's employees. They bid up the price of each other's acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance. Dogfight reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our phones and laptops. It's about who will control the content on those devices and where that content will come from--about the future of media in Silicon Valley, New York, and Hollywood."--

"A look at the major players from Apple and Google, and how their competition has altered and continues to alter the technology industry"--Publisher information.

Also in This Series
More Like This
More Details
Language:
English
ISBN:
9780374109202, 0374109206, 0374711003, 9780374711009

Notes

Bibliography
Includes bibliographical references (pages 231-242) and index.
Description
"Behind the bitter rivalry between Apple and Google--and how it's reshaping the way we think about technology The rise of smartphones and tablets has altered the business of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of the Android and the iPad, these corporations are locked in a feud that will play out not just in the marketplace but in the courts and on screens around the world. Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In Dogfight, he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple's now-lionized CEO, and Eric Schmidt, Google's executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate. Apple and Google are poaching each other's employees. They bid up the price of each other's acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance. Dogfight reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our phones and laptops. It's about who will control the content on those devices and where that content will come from--about the future of media in Silicon Valley, New York, and Hollywood."--,Provided by publisher.
Description
"A look at the major players from Apple and Google, and how their competition has altered and continues to alter the technology industry"--Publisher information.
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