Salt, sugar, fat : how the food giants hooked us
(Book)

Book Cover
Published:
New York : Random House, [2013].
Format:
Book
Edition:
1st ed.
Physical Desc:
xxx, 446 pages ; 25 cm.
Status:
ASU Main (3rd floor)
RA784 .M638 2013
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Location
Call Number
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ASU Main (3rd floor)
RA784 .M638 2013
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Citations
APA Citation (style guide)

Moss, M. (2013). Salt, sugar, fat: how the food giants hooked us. New York: Random House.

Chicago / Turabian - Author Date Citation (style guide)

Moss, Michael, 1955-. 2013. Salt, Sugar, Fat: How the Food Giants Hooked Us. New York: Random House.

Chicago / Turabian - Humanities Citation (style guide)

Moss, Michael, 1955-, Salt, Sugar, Fat: How the Food Giants Hooked Us. New York: Random House, 2013.

MLA Citation (style guide)

Moss, Michael. Salt, Sugar, Fat: How the Food Giants Hooked Us. New York: Random House, 2013. Print.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Description

In the spring of 1999 the heads of the world's largest processed food companies, from Coca-Cola to Nabisco, gathered at Pillsbury headquarters in Minneapolis for a secret meeting. On the agenda: the emerging epidemic of obesity, and what to do about it. Increasingly, the salt, sugar, and fat laden foods these companies produced were being linked to obesity, and a concerned Kraft executive took the stage to issue a warning: There would be a day of reckoning unless changes were made. This executive then launched into a damning PowerPoint presentation, 114 slides in all, making the case that processed food companies could not afford to sit by, idle, as children grew sick and class-action lawyers lurked. To deny the problem, he said, is to court disaster. When he was done, the most powerful person in the room, the CEO of General Mills, stood up to speak, clearly annoyed. And by the time he sat down, the meeting was over. Since that day, with the industry in pursuit of its win-at-all-costs strategy, the situation has only grown more dire. Every year, the average American eats thirty-three pounds of cheese (triple what we ate in 1970) and seventy pounds of sugar (about twenty-two teaspoons a day). We ingest 8,500 milligrams of salt a day, double the recommended amount, and almost none of that comes from the shakers on our table. It comes from processed food. It is no wonder, then, that one in three adults, and one in five kids, is clinically obese. It is no wonder that twenty-six million Americans have diabetes. The processed food industry in the U.S. accounts for $1 trillion a year in sales, and the total economic cost of this health crisis is approaching $300 billion a year. In this book the author explores his theory that the food industry has used these three essential ingredients to control much of the world's diet. He traces the rise of the processed food industry and how addictive salt, sugar, and fat have enabled its dominance in the past half century, revealing deliberate corporate practices behind current trends in obesity, diabetes, and other health challenges. Features examples from some of the most recognizable and profitable companies and brands of the last half century, including Kraft, Coca-Cola, Lunchables, Kellogg, Frito-Lay, Nestlé, Oreos, Cargill, Capri Sun, and many more.

Also in This Series
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Language:
English
ISBN:
9781400069804, 1400069807, 9780679604778, 0679604774
Accelerated Reader:
UG
Level 10.2, 26 Points

Notes

Bibliography
Includes bibliographical references (pages [417]-422) and index.
Description
In the spring of 1999 the heads of the world's largest processed food companies, from Coca-Cola to Nabisco, gathered at Pillsbury headquarters in Minneapolis for a secret meeting. On the agenda: the emerging epidemic of obesity, and what to do about it. Increasingly, the salt, sugar, and fat laden foods these companies produced were being linked to obesity, and a concerned Kraft executive took the stage to issue a warning: There would be a day of reckoning unless changes were made. This executive then launched into a damning PowerPoint presentation, 114 slides in all, making the case that processed food companies could not afford to sit by, idle, as children grew sick and class-action lawyers lurked. To deny the problem, he said, is to court disaster. When he was done, the most powerful person in the room, the CEO of General Mills, stood up to speak, clearly annoyed. And by the time he sat down, the meeting was over. Since that day, with the industry in pursuit of its win-at-all-costs strategy, the situation has only grown more dire. Every year, the average American eats thirty-three pounds of cheese (triple what we ate in 1970) and seventy pounds of sugar (about twenty-two teaspoons a day). We ingest 8,500 milligrams of salt a day, double the recommended amount, and almost none of that comes from the shakers on our table. It comes from processed food. It is no wonder, then, that one in three adults, and one in five kids, is clinically obese. It is no wonder that twenty-six million Americans have diabetes. The processed food industry in the U.S. accounts for $1 trillion a year in sales, and the total economic cost of this health crisis is approaching $300 billion a year. In this book the author explores his theory that the food industry has used these three essential ingredients to control much of the world's diet. He traces the rise of the processed food industry and how addictive salt, sugar, and fat have enabled its dominance in the past half century, revealing deliberate corporate practices behind current trends in obesity, diabetes, and other health challenges. Features examples from some of the most recognizable and profitable companies and brands of the last half century, including Kraft, Coca-Cola, Lunchables, Kellogg, Frito-Lay, Nestlé, Oreos, Cargill, Capri Sun, and many more.
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50500 |g Prologue: "The |t company jewels" -- |g I. |t Sugar : "Exploiting the biology of the child" ; |t "How do you get people to crave?" ; |t "Convenience with a Capital 'C'" ; |t "Is it cereal or candy?" ; |t "I want to see a lot of body bags" ; |g "A |t burst of fruity aroma" -- |g II. |t Fat : "That gooey, sticky mouthfeel" ; |t "Liquid gold" ; |t "Lunchtime is all yours" ; |g "The |t message the government conveys" ; |t "No sugar, no fat, no sales" -- |g III. |t Salt : "People love salt" ; |g "The |t same great salty taste your customers crave" ; |t "I feel so sorry for the public" -- |g Epilogue: |t "We're hooked on inexpensive food."
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