Influence: the psychology of persuasion
(Book)
Author:
Published:
New York : Collins, [2007].
Format:
Book
Edition:
Rev. ed. ; 1st Collins business essentials ed.
Physical Desc:
xiv, 320 pages : illustrations, portraits ; 21 cm
Status:
ASU Main (3rd floor)
BF774 .C533 2007
Copies
Location
Call Number
Status
Last Check-In
ASU Main (3rd floor)
BF774 .C533 2007
On Shelf
Jan 4, 2024
Citations
APA Citation (style guide)
Cialdini, R. B. (2007). Influence: the psychology of persuasion. Rev. ed. ; 1st Collins business essentials ed. New York, Collins.
Chicago / Turabian - Author Date Citation (style guide)Cialdini, Robert B. 2007. Influence: The Psychology of Persuasion. New York, Collins.
Chicago / Turabian - Humanities Citation (style guide)Cialdini, Robert B, Influence: The Psychology of Persuasion. New York, Collins, 2007.
MLA Citation (style guide)Cialdini, Robert B. Influence: The Psychology of Persuasion. Rev. ed. ; 1st Collins business essentials ed. New York, Collins, 2007.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Description
In this book, the author, a psychology professor and researcher explains the psychology of why people say yes, and how to apply these understandings. He introduces the six psychological principles that drive the human impulse to comply to the pressures of others, how to use them to become a skilled persuader, and also reveals how to defend oneself against manipulation.
More Details
Language:
English
ISBN:
006124189X, 9780061241895
Notes
Bibliography
Includes bibliographical references (pages 293-309) and index.
Description
In this book, the author, a psychology professor and researcher explains the psychology of why people say yes, and how to apply these understandings. He introduces the six psychological principles that drive the human impulse to comply to the pressures of others, how to use them to become a skilled persuader, and also reveals how to defend oneself against manipulation.
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Grouped Work ID:
a79709d4-0d9b-4f62-e60a-c5a12e8a0d85
Record Information
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| 505 | 0 | |a Weapons of influence -- Reciprocation: the old give and take, and take -- Commitment and consistency: hobgoblins of the mind -- Social proof: truths are us -- Liking: the friendly thief -- Authority: directed deference -- Scarcity: the rule of the few -- Instant influence: primitive consent for an automatic age. | |
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